B2B Email Marketing Automation
Email marketing is an incredibly cost effective tool for businesses, large or small. The right email marketing platform can have a big impact on the success of your campaigns, enabling your business to engage customers with content that won’t end up in the trash.
Marketing Automation; Email campaigns that nurture prospects into sales opportunities
Many B2B firms have long sales cycles. This means that nurturing and following up on prospects is one of the most important tasks for your marketing team. Nxt Gen Digital Marketing has built thousands of successful email campaigns using marketing automation workflows to nurture prospects from first engagement through to sale. Whether you’re looking for a welcome email series or a traditional monthly email newsletter, our team have the knowledge and skills to get your email noticed.
Using a combination of personalisation, combined with cookie tracking using web beacons, our marketing automation systems track your prospects through the sales funnel. Using complex lead scoring algorithms, our email marketing tools send your messages at exactly the right time when the prospect is most likely to take a next step.
Triggered Email Campaigns
Communicate with your customers via email based on specific interactions that they’ve had with your business. Triggered email campaigns improve customer engagement, click-through rates and generate better retention rates than scheduled email marketing newsletters.
Integrated Webforms & CRM
Webforms enable your business to generate leads. You can do more with the data from webforms when its integrated into your CRM system. From reducing manual work through to improving data quality, integrated webforms enable marketing automation to work effectively.
Post-click Tracking & Cookies
Improve your sales and marketing outcomes by integrating post-click tracking and cookies into your marketing automation strategy. Nxt Gen Digital Marketing will help you to optimise results by working with the right data. This integrates with your campaigns, CRM and with your website.
Reverse IP Look-up
Reverse IP Look-up provides essential information about the prospects that are visiting your website. Unmask the company names, addresses and company officers’ data, by using our lead generation software. Learn more about your website users and work towards achieving multi-touch attribution and insights.
Buying B2B Data
Every business needs marketing data to run email campaigns effectively. Using a licensed GDPR-approved data broker, ensures that you have compliant, up to date and pre-qualified data. This will improve the results of your email marketing whilst guaranteeing the accuracy in your segmentation. Let Nxt Gen Digital Marketing manage this for you.
GDPR & Compliance
Compliance with data privacy is a legal requirement for all UK and European companies. The General Data Protection Regulation (GDPR) combined with the Privacy and Electronic Communication Regulation (PECR) governs the protection of personal data and email marketing best practice. Our consultants are leading specialists in compliance.
A/B Split Testing
Testing and measuring the performance of your campaigns will achieve better conversion results. Nxt Gen Digital Marketing can Split Test everything from Subject Lines, through to Landing Pages, to better understand consumer behaviour and improve the customer experience. Take advantage of the latest AI technology to identify and address key challenges and design better digital assets.
Marketing Automation & Workflows
Automate campaigns to your prospects as they exhibit “Purchasing Intent” with our unique lead generation software. Nxt Gen Digital Marketing combines your website traffic data with your email marketing system to trigger nurture campaigns. Using our workflow tools will allow your business to reduce time spent on manual tasks and free up space for bigger picture thinking.
UK'S LEADING Email Marketing
What Is Email Marketing?
Email marketing is a powerful marketing strategy using specific marketing channels to communicate and promote your business’s products or services directly. This can help to build up your customer awareness and inform them of your latest items or offers.
Implementing a solid marketing strategy can help support lead generation and brand awareness, build relationships, or keep customers engaged between purchases through various types of email marketing strategies.
How Nxt gen Digital Marketing Can Help Elevate Your
Email Marketing Strategy
How We Work
We’re an email marketing agency in UK, and our team of experts will create a detailed email marketing strategy to give your customers even more opportunities to convert.
During the initial stages, we take the time to get to know you, your products or services, and your business goals so we can create campaigns that will resonate with your customers and prospects.
Email marketing has changed how you interact with customers. Now, you can create a conversion-optimised email funnel that generates immediate sales and creates lifelong brand evangelists.
For example, you can expect, on average, to see at least 66% of customers purchase due to a marketing or sales email. A pretty good return, don’t you agree?
An email campaign is also perfect for plugging gaps in your customers’ journey. So, each marketing campaign is seamless and super practical, allowing you to communicate and interact with them at each touchpoint.
The Benefits of Email Marketing
Why Should You Consider Hiring An Email Marketing Agency?
Email marketing is one of the most effective ways to reach your customers, no matter the time or place. Businesses need an email marketing agency to help create effective email marketing strategies and campaigns that can be converted into top results.
Automation
Emails allow for easy and automated communication.
Ecommerce
Send timely reminders for Abandoned Carts & New Products.
Impressive Results
Emails are now more powerful than ever, offering exceptionally high ROI.
What Platforms Do We Use?
Mailchimp is also a great starting place for small businesses as it has multiple features that work to grow your business fast and effectively. Mailchimp is easy to use and has an accessible interface that guides you through all the processes needed to create excellent email content. However, using new software can sometimes be a little daunting. But not worry, as we’re here to help! We believe it’s ideal for service businesses that lean on their email marketing platform for enquiry responses and newsletters.
Why Your Business Needs Nxt Gen Digital Marketing?
Proactive Agency
We take the lead from conducting initial analysis to thorough reporting, staying in regular contact throughout the entire process.
Dedicated Account Managers
Receive support and guidance from our specialist account managers who take on your visions and goals as if they are their own.
One Working Day Response Time
No one likes to be kept waiting, which is why we always endeavour to respond to any queries within one working day.
In-House Creative Team
Maximise email marketing opportunities with scroll-stopping creative from images to video, all created by our in-house specialists.
Transparent Approach
Gone are the days of being left in the dark by your email marketing agency - you’ll be updated on everything from your latest successes to areas for improvement.
Your Success is Our Success
We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.
Contact Us
Unlock your brand’s growth potential.
Simply fill in the form below to receive a free, no-obligation video audit. Our SEO & PPC experts will clearly analyse your website, competitors and the search engine opportunities that exist in your industry.
- Address:
- 75 Old lane LS117AB, Leeds, West Yorkshire
- Call Us:
- +447895910555
- Email Address:
- support@nxtgendigitalmarketing.uk